Reel Tray: A Functional and Sustainable Serving Tray

A Lightweight and Versatile Design Inspired by Rio de Janeiro

The Reel Tray draws inspiration from the vibrant city of Rio de Janeiro, Brazil. Conceived at Design da Gema, a creative laboratory known for its use of atypical materials and designs inspired by carioca urban life, this tray captures the spirit of the city.

What sets the Reel Tray apart is its use of recycled corrugated cardboard, which is typically used for packing and shipping. By repurposing this material, Elia has created a lightweight and eco-friendly product. The tray's construction method allows for easy handling and versatility, making it suitable for a variety of purposes.

The Reel Tray's clean lines and minimalist design enable it to seamlessly blend into any environment. Whether used for serving drinks and snacks or as a decorative centerpiece, this tray adds a touch of sophistication to any setting.

Measuring 360mm x 360mm x 50mm, the Reel Tray is a compact and practical accessory. Its dimensions make it easy to carry and store, while still providing ample space for serving items.

Each Reel Tray is hand-made, ensuring that every piece is unique. The use of corrugated cardboard, glass, and latex water-based paint in its production further adds to its eco-friendly credentials.

The Reel Tray has received recognition for its design excellence. In 2012, it was awarded the Iron A' Design Award in the Fine Arts and Art Installation Design category. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The Reel Tray's integration of industry best practices and competent technical characteristics contribute to a better world.

With its combination of functionality, sustainability, and aesthetic appeal, the Reel Tray is a testament to David Elia's design prowess. This serving tray not only serves its purpose but also makes a statement about the importance of repurposing materials and embracing eco-conscious design.